For any new small business owner, marketing and selling furniture in the crowded marketplace can be an uphill task. This is because furniture is a kind of household item purchased on occasion only. Plus, the majority of furniture items have a higher price tag compared to other retail items; therefore motivating customers to buy them can seem like searching for a needle in a giant haystack. But there are smart ideas to market your furniture, regardless of price and occasion, which will compel customers to buy:
Giveaways and raffles are smart ideas to market and sell furniture quickly
Boosting traffic to your furniture store is critical to getting sales. Recognize that customers don’t visit furniture stores regularly as it happens in other retail stores. To attract a lot of traffic to your furniture store, promote a giveaway or raffle event. The good idea is to choose old furniture stock that isn’t moving and place it as a giveaway. There are numerous ways to promote your event: Through radio, TV, email campaigns or social media.
Networking with real estate agents is a perfect way to market and sell furniture
You can organize open-house showing to promote your unique furniture pieces. If you don’t have a house, you can network with real estate agents who can give you a home to showcase your furniture. Furnished houses tend to sell more than empty houses, so you can easily work out an agreement with an estate. This is also a smart strategy to get in touch with your target customers, who may be compelled to buy if your furniture interests them.
Client appreciation events can help you market and sell furniture quickly
Let’s face; everybody likes free things. And so, you can appreciate existing customers for sticking to your brand and cajole potential customers to buy from you by organizing free food and drinks party. You can do this by crafting personalized invitations and sending them out to your existing and potential customers and make use of the local media channels to promote the event. You can always get assistance by contacting the local chamber of commerce to help you conduct the event. They might even go an extra mile to supply food items for the event.
In the increasingly competitive furniture industry, it’s prudent that you use any means to attract and retain customers to your brand to stay in business long enough. These smart ideas will go a long way towards helping you achieve that.